The navagation of the ikea site is very user friendly. The Merchandise is split up by rooms in the house and the little things that you would need in the room. The font style seemes to be uniform throughtout the web site showing a uniformity thourghout the web site. Moving around the website is farly easy, the link at the top of the page will get you get to anywere in the wed site. Besides using the main bar you can use the usual icons at the top of internet explorer the page back and the pag forward. You do have the option of creating an account so that you can make a shopping list that would record your history and item that you can put on a wish list and get them later. The top tab of the page tells you were you are at in page but that is the only place that it tells you were you are at.
3. There is not a ton of color on this page which i find refreshing. The only color is the Ikea name and the tool bar that helps guide the viewer through the website. The photos of each room offer a focus and direction to what the designer wants the customer to focuse on.
The overhall feel of the webstite is organized with the font being the same throught the web site. Navigating throught the web site is easy and confortable. The hierarchy is shown by have the larger font at the top and the sides of the page. The smaller type is at the bottom of the pages showing what the designer wanted the viewer to see first. The visually hierarchy is shown by having the main picture be the biggest and the other pictures being less than half of its size.
4. This site is full of anything for the home from drawers knobs and handles to the appliances for the home. The sites purpose is to give the home owner/buyer an easy way of buying not just furniture but pretty much anything for the home all in one web site. The site also offers ideas for decorating in any room of the house or living quaters. The majority of the site is presented in a visual form for the viewer; there are some important typography links on the web page. The words on the left side of the page and the top help to reinforce the pictures in the middle of the site.
The Web site does a great job fulfilling the user needs by once a room is chosen it then offers links to items in the room that would go into the room. For example if you click on the bedroom link on the left side you would see likes titled lighting, mirrors and other products.
5. The site audience is anyone who is either redecorating a room in their house or apartment or building a house and wanting to ideas and help. The designers have done a great job of communicating with the user by showing pictures of different rooms of a house and having them all ready decorated. Also have places in the pictures were the user can interact get a closer look at the items in the pictures.
IV. i was thinking of doing a web site showing fun things to do in British Columbia Canada
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